People Navigating Life

SYNTHETIC MODELS - HUMANS, EXPERIENCE, MOBILITY, ARCHITECTURE, AND THE FUTURE

RUNWITHIT’s Inflection Point technology and API, enable models of complex future scenarios including reactive responsive human behaviour, new technologies, and events that haven’t happened yet. In these environments, sophisticated, innovative systems can be trialled, quantified and validated with an exponential number of possible futures.

Synthetic Winspear Completion - 2150 patrons (variations of people, groups, and ability using gender-based analysis to ensure patron representative diversity and inclusion), movement and congestion research, sidewalk widths, crosswalks, levels, additional concert venue, community and educational space including daycare, new (2 stops) and existing (1 stop) light rail transit, roadway re-configuration, public and private modes of transportation, city transportation plan.

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Design every step

Quantify human experience by applying known data and research to future design and possibilities.

Meet Kim Taylor, one of our 500 synthetics that brought you, “The Truth Unmasked”. Kim is 39 years old, goes to work with her friend downtown, wears the homemade mask her mom made for her and feels uncomfortable at some above-ground stations after dark.

Our synthetics are “real” people, with real names, behaviours and preferences, based on actual psychographic and demographic data! Our Synthetic Environments are human centric, and can predict how each person will interact with the space and each other under given conditions.